Etsy is a fantastic marketplace for artisans, crafters, and artists from around the world. It’s the best place to make your work known, sell it and create your own brand. You can create your own shop, list your products and price them as you wish. The marketplace manages your sales, provides support, helps you with shipping and will get your products in front of millions of possible buyers.
The website has tens of thousands of artisans and crafters, so getting your products known can be a daunting task. There are, however, some easy marketing tips that will help you get started. Just follow them and you will be selling hundreds of items in no time:
- Have great photos
Having great photos of your products will get you far on Etsy. Most successful sellers on Etsy can’t stress this enough: you will need to have terrific photos to get noticed. They should be up-close, have great contrast and show the best features. Avoid using plain, white backgrounds for your items. Instead, try to use attractive backgrounds, such as colorful textiles, wood textures or anything that may go well with your product. For instance, if you are selling silver jewelry, a beige or brown matte background is ideal. It will bring out the shiny silver texture, but won’t be too invasive.
- Define your niche
How are your products different? Which is your target market? These are some of the questions that you must know the answer to. You will need to identify your niche and create a powerful brand. Try to be the best in your niche and create multiple products that will attract more customers. For instance, if you create wrapping paper, try to have as many colors as possible, different designs, textures, and finishes. It will help you stand out in your niche and many customers will see you as a master craftsman.
- Build a personal brand
Etsy lets sellers create their own shop, complete with a special customized look, including colors, buttons, and many other features. Try to create your own personal world – an easily identifiable shop that represents you as a brand. Create your own personal message, logo, tagline, and photographs. All of these elements should go together and create a cohesive image for your brand. For instance, a jewelry shop should have an elegant, minimalist design, with simple hairline fonts and calm colors. On the other hand, a textile shop can go for more vibrant colors, and a bolder logo design.
- Get on Social Media
As soon as you set up shop on Etsy, you should create social media accounts on the most popular platforms, particularly Facebook and Twitter. It won’t take you a lot of time and they are great advertising platforms, especially if you know what you are doing. Use social media URLs in your Etsy profile, send out notes to customers and constantly build your fanbase. Engage with them, respond to their comments and answer their questions. Sometimes, your customers may suggest new items, new colors or materials for your already successful products. Chat with them and try to take their suggestions into account before your next launch.
- Study successful sellers and shops
Study your competition and learn from them at all times. Keep an eye out on successful shops, such as, lil threadz, and try to determine why are they so successful. Study their products, their branding, marketing and any other detail that make them stand out. Don’t copy their ideas and products, but take notes on what they are doing. You will learn a lot from them, and luckily, you will become an inspiration for others as well.
Flaviu Mircea, a father and family man is constantly looking for ways to improve his small business and enjoys sharing his tips and experiences with his audience. If you would like to learn more about Flaviu, you can check out his google+ profile.
5 Easy Marketing Tips for Etsy Sellers
December 9, 2015 by · Leave a Comment