Allstate Foundation Purple Purse Is Making It Fashionable To Talk About Domestic Violence

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

Allstate Foundation Purple Purse is making it fashionable to talk about domestic violence and the financial abuse that traps women in abusive relationships. The program ignites fundraising for more  than 140 national, state and local domestic violence organizations. Funds raised will support life- changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families. Allstate Foundation Purple Purse aims to break the cycle of violence in our nation – one family at a time.

 Allstate Foundation Purple Purse Is Making It Fashionable To Talk About Domestic Violence 

Domestic violence affects one in four women in her lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined. Most people think only of physical abuse when they consider domestic violence. Yet, financial abuse happens in 98% of all cases of domestic violence and is one of the most powerful ways to keep a victim trapped. Domestic violence and financial abuse often go hand-in-hand, but nearly 8 in 10 Americans have not heard much about financial abuse as a form of domestic violence. The number one reason domestic violence survivors stay, leave or return to an abusive relationship is that they don’t have the financial resources to break free. Two-thirds of Americans believe that domestic violence is a serious problem, yet just over 1 in 3 have ever talked about it. Allstate Foundation Purple Purse aims to make it fashionable to talk about this difficult topic. 

You can help ensure domestic violence survivors – likely someone you know – aren’t financially trapped in an abusive relationship by joining the Purple Purse Challenge. Open your heart and wallet to stand up for survivors and the organizations that serve them at

 Allstate Foundation Purple Purse Is Making It Fashionable To Talk About Domestic Violence

The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.

Kerry Washington, Emmy-nominated actress and domestic violence activist, is serving as a Purple Purse ambassador to help raise awareness for the cause and has designed a limited-edition purple purse. The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence. has important tips and tools to help you recognize domestic violence and financial abuse, talk about it and end it.

New evidence from the Center on Violence Against Women and Children at Rutgers University School of Social Work indicates that boosting a survivor’s financial literacy, skills and resources can create a path toward long-term safety and security for survivors.

If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

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