Every day there are more than 571 new websites created. With that statistic in mind, it is not too difficult to see why quality content and SEO tactics are essential to attract and maintain a following. Considering that most of the competition you will have is from industry peers and other businesses, it is crucial that you take action to ensure that you are ranking high in search engines.
While there are a number of SEO techniques to use, there are also a number of common mistakes that should be avoided in order to achieve the desired results. In many cases, the help of professionals for SEO Canada should be used. Some of the most common mistakes are highlighted here.
Publishing Duplicate Content
While publishing duplicate content is a huge no-no according to Google, when it occurs, it is an accident – in most cases. If fact, many businesses are not even aware that they have done this until their website’s rank has fallen significantly in search rankings. Duplicate content may occur due to having both insecure and secure versions of the pages, multiple CMS templates and different URL parameters.
A sub-par or low-quality backlink is a link that is on your site that leads to low-quality sites, including irrelevant pages that are not related to your industry, spam websites or link directories. It is a good idea to ensure that your backlinks are all quality and lead to real, informative websites where more information can be gained on the given topic. When all low-quality backlinks are eliminated it can actually increase your ranking in search engines.
A decade ago it may have been beneficial to cram as many relevant keywords into your content on every page of your website as possible. However, today, over-optimizing the website with the exact same keyword over and over again can actually results in serious punishment from Google. Additionally, Google will find it difficult to sort through the website in order to figure your which pages are going to satisfy the queries made by searchers. Rather than placing too much focus on the keywords, they should be sprinkled naturally into the content in order to satisfy website visitors, rather than Google Search.
When it comes to SEO, avoiding the most common mistakes is essential if you want your website to rank. Implementing some tactics can actually lead to severe consequences for your website. Understanding what to do and not to do is essential if you want to show up in top spots in Google search results. If you need assistance with SEO, contact BlueHat Marketing today.
Common SEO Mistakes to Avoid
July 3, 2015 by · Leave a Comment