Crocs, Inc. had commissioned a national survey conducted by Wakefield Research showing the degree to which discomfort permeates peoples’ lives, underscored by 65-percent of respondents wanting a comfort national holiday.
With that being said Crocs has declared September 28th as the first International Comfort Day, encouraging their guests to “Try on a Pair” for a 20-percent discount.
Social media initiatives include the first 50 people to re-tweet a friend at #getcomfy will both receive a pair of free Crocs shoes. Crocs Cares will also be donating 15,000 pairs of Crocs shoes to help spread some comfort to individuals in need. International Comfort Day will be celebrated globally at Crocs retail stores in the Americas, EU and Asia.