Wicked Brings a Cinematic Experience to Universal Studios Hollywood and Universal Orlando Resort with Unique Events, Retail, and Dining Starting in Late October.
Universal City, Calif., and Orlando, Fla. (Sept. 10, 2024) – This October, Universal Destinations & Experiences invites guests to immerse themselves in the world of Wicked at Universal Studios Hollywood and Universal Orlando Resort. This new wave of experiences and exclusive merchandise, inspired by Universal Pictures’ upcoming film Wicked, set to hit theaters on November 22, will offer fans a chance to explore the story like never before.
Both parks will offer unique Wicked-themed experiences designed to captivate and engage. At Universal Orlando Resort, starting in late October, guests can visit Wicked: The Experience, located near the main entrance in the former UNIVRS store area. This special attraction will let visitors journey through the Land of Oz, featuring iconic locations from Shiz University to the Emerald City, along with costumes and props from the film.
At Universal Studios Hollywood, also beginning in late October, the Feature Presentation store in the park and the UNIVRS store at Universal CityWalk will be transformed into Wicked-themed experiences. The Feature Presentation store will display film props and feature a new photo opportunity, while the Universal Cinema at CityWalk will later showcase costumes in sync with the film’s release.
Fantabulous-themed dining options will enhance the Wicked experiences at both theme parks. Additionally, Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen at Universal CityWalk will celebrate with special limited-time treats inspired by the Wicked universe.
Central to these experiences are new retail offerings and exclusive products, allowing guests to get a glimpse behind the Emerald City gates. A diverse range of merchandise, including stylish apparel, home goods, accessories, toys, and more, will be available at Universal Orlando Resort, Universal Studios Hollywood, and both Universal CityWalk locations.
The Shiz University collection draws inspiration from the legendary school where Glinda and Elphaba meet. This collection includes essential back-to-school items like a Spirit Jersey, duffle bag, tumbler, hat, journal, and more.
The renowned Studio MinaLima has created exclusive Wicked-themed graphics and prints for a diverse collection. This includes detailed all-over prints on apparel, accessories, home goods, confections, and stationery.
The Wicked logo will appear on a variety of items, from hats and totes to notebooks and mugs, allowing fans to proudly display their love for Wicked as they go about their day. For those seeking even more merchandise, options include Mattel’s stylish fashion dolls, Funko Pops! of popular characters, LEGO sets depicting the Land of Oz, Loungefly bags, and cosplay and prop replicas from The Noble Collection.
Additional Wicked celebrations are also planned for Universal Studios Singapore and Universal Studios Japan later this year and early next year.
For updates on the Wicked experiences at Universal Orlando Resort and Universal Studios Hollywood, follow Universal Orlando and Universal Studios Hollywood on social media. Keep an eye out for #WickedMovie and get ready for the film’s release on November 22.
