The Ultimate Guide to Creating Marketing Videos

Are you a new, first-time business owner whose marketing strategies aren’t getting the attention they deserve? Or are you a long-time business owner whose audience seems to be shrinking instead of growing?

We have two words for you: marketing videos. 

That’s right. As one of the hottest new ways to get your content seen and heard, creating video marketing can broaden your audience by reaching members you may have never thought would be interested.

After all, online media consumption was boosted by 215 percent in the United States during the COVID-19 global pandemic. While unfortunate overall, you can benefit from this through marketing videos. Keep reading for more information!

Types of Marketing Videos

Before the process of making visual content, you must know the types of marketing videos that exist. In learning this, it becomes easier to decide what type of video best matches the content you are producing and the audience you are trying to reach.

Types of marketing videos include:

  • How-to webinars or video tutorials
  • Product demonstrations
  • Expert interviews
  • Social videos representing your brand’s mission
  • Paid advertisements
  • Videos promoting your brand website’s landing page
  • Announcements
  • Testimonials from loyal customers
  • Live Streams
  • Thought-provoking question and answer (Q&A) style videos

As you can see, there is a wide variety of marketing video ideas that you can choose from. This reduces the potential stress about knowing exactly where to start. Now, on to the video-making process.

Choosing a Platform

This is where it gets interesting. With the ever-growing world of social media, the options for marketing platforms are seemingly endless. For example, if you were to choose YouTube, a company like The HOTH could help in identifying trends for channel growth.

Ultimately, choosing a platform to house your marketing videos is tricky, mainly because of the multitude of features that each platform provides. This means there are some key aspects that you should look for before making a decision, such as:

  • Viewer engagement techniques (public/private chat, Q&As, polls, pop-up offers, etc.)
  • Live Streaming
  • A production studio encouraging professional, quality content
  • High definition (HD) audio and video
  • Domain-hosting
  • Browser usage (i.e., no software download is required)

There are must-haves when it comes to digital marketing – and these are some of them!

Tell Your Story

Finally, the fun part! After deciding on a vessel and platform, you now have the opportunity to send your story out into the world. In the particular case of marketing videos, you are tasked with telling stories on behalf of your business. The features of stories you can tell through video marketing are:

  • Educational
  • Organized
  • Memorable
  • Entertaining
  • Universal

By weaving these qualities throughout the stories you tell in your marketing videos, you are sure to emotionally appeal to your audience.

Marketing Videos: Grow Your Business

Are you ready to leap into the world of visual digital marketing? If so, you’ve made the right choice! Not only will your business flourish, but you will make connections upon connections.

Marketing videos are a fantastic way to promote yourself as a content creator and the content itself. By knowing the types of videos that you can create, choosing an appropriate platform, and telling your story, you are on the way to success!

Did you find this article informative? Discover more helpful business-related content on our site. 

About Angie